Studio portfolioSelected work, 2024 to 2026Brand · Experiential · Spatial · Digital · 3Dhaley@lfmlabs.com

We help brands show up ready to win. Bring us the problem. We take it from the first idea to the finished solution.

Six chaptersScroll

Selected work

What you'll
find inside.

01Brand & ContentSKS City Mall 02ExperientialMaxis SMARTHome XP 03Spatial ConceptsJe ne sais quoi Café 04Digital ProductsThe Habitat · Saora+ 05VisualisationSignage · Print · 3D 06Studio VenturesTiny Boop · WUKO
Chapter one
01.

Brand & Content.

SKS City Mall · JBCC · Live

A mall's story.

A Johor Bahru mall, back after 26 years. We gave people something to root for: the rebuild, the heritage names moving in, and a spotlight on every opening.

The seriesTenant highlights · Local Legends
SKS City Mall · Shopping bag
SKS City Mall · Branding kit · Concept

The brand behind the posts.

Our proposal for the identity underneath it all: one voice from the brand book to the leasing kit to the bag people carry home.

SKS City Mall · Brand guidelines
Brand guidelinesLogo, palette, type
SKS City Mall · Flagship leasing kit
Flagship leasing kitFor anchor tenants
Chapter two
02.

Experiential.

Maxis · SMARTHome XP · 2024

We built the home, then took it on tour.

Nobody falls for smart home tech on a shelf. So we built SMARTHome XP: the whole Maxis device range set inside a real home that people could walk through, play with and sign up for on the spot.

8
venues, May to December 2024
92,000+
hands-on moments with our brand ambassadors
72,162
of them in 26 days at the flagship
70+
products demonstrated
Maxis SMARTHome XP · 2024
The
campaign
00 / 04 · The whole campaign
Maxis SMARTHome XP · The whole campaign, as a scale model
2024 · Scale model
Maxis SMARTHome XP · Living zone
2024 · Living
Maxis SMARTHome XP · Work and play
2024 · Work and play
Maxis SMARTHome XP · Dressing zone
2024 · Dressing
Maxis SMARTHome XP · Apple Intelligence
2024 · Apple Intelligence
Braun Büffel · Pitch · 2023

A window that never stands still.

A campaign idea for a new bag collection: leather floating in front of a wall of light that never stops moving. The idea, the space and the motion, from one team.

Chapter three
03.

Spatial Concepts.

Je ne sais quoi Café · Concept proposal

A café that changes after dark.

An unhurried café idea with two business models: coffee by day, a bar by night with a silent DJ, and partner brands' products on show out in nature.

The promo tree by dayThe same view at night
Day · Night, drag
Table web app · Drinks, ordered from the tableTable web app · The silent DJ, tuned in on your own headphonesTable web app · Featured pieces
Order from the table
Chapter four
04.

Digital Products.

The Habitat · Penang Hill · Proposal

A forest in your pocket.

The Habitat had the view. It needed locals coming back. Our proposal reworked the whole visit, from local passes and school programmes to signature events on the hill. The app is the piece that turns one visit into the next.

TodayBadgesInteractive mapTicketsWildlife
Swipe the screen
Saora+ · Website design and build

Impact, made readable.

Clean water, solar power and education for Orang Asli villages, told so donors, partners and volunteers get it in one scroll.

saora+
Saora+ website, desktop, scrolling as you scroll the page
Saora+ website on a phone
Chapter five
05.

Visualisation.

Signage · Print · 3D

Made to be touched.

An idea only counts once it stands up in a room. Signage and print for The Habitat, a modular shop-in-shop for Maxis and Hotlink, and a 2,000 sq ft play world for Maxis's Dino & Friends.

The Habitat · Trail signageThe Habitat · School booklet Maxis · Modular shop-in-shop, 6 m × 3 m, 3D Hotlink · Modular shop-in-shop, 4.5 m × 3 m, 3D Maxis Dino & Friends · Dance Dance Dino 3.0, 3D proposal
Chapter six
06.

Studio Ventures.

Tiny Boop iconTiny Boop · Mac App Store

The stickers that stick inside your Mac.

Any photo becomes a sticker that lives on your desktop, keeps your notes and cheers you on. Free to start, private by design, and first loved in Taiwan, mainland China and Hong Kong.

Get it on the Mac App Store ↗
Go on, click the sticker. Its note opens, just like in the app.
tinyboop.lfmlabs.com
Visit the live site ↗
WUKO iconWUKO · Mac App Store

Your Mac, with a soul.

Not an assistant. A companion who lives on your desktop, makes things with you and grows closer the longer you keep him. We built the character, his site and his launch. He's free to use.

He's down there. He keeps an eye on your cursor and follows it; drag to turn him, click to say hi.

Get it on the Mac App Store ↗
wuko.lfmlabs.com
Visit the live site ↗